The United States is already reaping financial benefits from the 2026 World Cup.
Argentina won the 2022 World Cup in Qatar less than a month ago. The Albiceleste will defend their title at the 2026 World Cup, which will be co-hosted by the United States, which is already reaping financial benefits from the following major tournament.
The United States Soccer Federation (USSF) was able to renew contracts with all their existing sponsors, including Nike, Volkswagen, and Deloitte.
Meanwhile, the new format, state-of-the-art stadiums, and increased interest in the sport in the country make the next World Cup a one-of-a-kind business opportunity.
The World Cup will return to North America in 2026, with the host countries being the United States, Canada, and Mexico.
US Soccer has already invested in a new president, a new legal director, and a new commercial director after experiencing a historic 2022 agreement on salary equality between the men's and women's national teams.
An elite team that has already signed a million-dollar contract with Turner Sports, a Warner Colossus subsidiary, for English-language rights to US national team matches.
In recent months, US Soccer has signed agreements with companies such as Nike, Volkswagen, Deloitte, Chipotle, Allstate, and Anheuser Busch to collaborate on the 2023 Women's World Cup and the 2026 Men's World Cup.
The Federation has reclaimed negotiating power in critical areas such as media rights, sponsorship, and consumer products. With the World Cup as a motivator, USSF is confident that
